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Smart Billboards in the KVKK & GDPR Era: Camera & Sensor Boundaries
Navigating privacy laws, edge processing, and facial analytics compliance in smart DOOH deployments.
RG
ReklamGidiyor Editorial Team
1 min read
1. Smart Screens vs. Personal Data Privacy
AI-powered cameras on DOOH screens can analyze age, gender, and dwell times in real time. However, strict data protection laws like KVKK and GDPR impose clear legal boundaries on physical screen sensors.
2. Ensuring Legal & Technical Compliance
- Edge Processing (No Image Storage): Frames must be instantly converted into non-reversible mathematical vectors locally on the device without saving raw video streams.
- Anonymization over Consent: Since obtaining explicit consent in public space is impossible, true statistical anonymization is legally mandatory.
- MAC Address Hashing: Wi-Fi and Bluetooth proximity sensors must hash network identifiers immediately upon capture.
Frequently Asked Questions (FAQ)
Smart Billboards in the KVKK & GDPR Era: Camera & Sensor Boundaries Key Takeaways & FAQ
Navigating privacy laws, edge processing, and facial analytics compliance in smart DOOH deployments.
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